Challenge
Useful expertise existed inside the business, but the site had thin pages, overlapping topics, and weak internal linking between services and education content.
Back to work
SEO2024
Apex Health
Search content system for a healthcare brand
Apex needed a content engine that could answer patient questions clearly while giving search engines a stronger structure to understand.
+142%
organic entrances
38
priority topics mapped
+63%
service page clicks
Approach
We mapped patient search intent, rebuilt topic clusters, fixed priority technical issues, and created an editorial system that paired clinical review with plain-language writing.
Result
Organic entrances increased, service pages gained stronger support from educational content, and the team had a repeatable system for future topics.
Next case study
Orion Apparel
A clearer system across campaign, web, and retail touchpoints.