Challenge
The team had plenty of raw material, but posts were reactive, creator assets were underused, and launch periods lacked a clear cadence.
Back to work
Social2024
Stride Athletics
Social content system for a performance brand
Stride needed a social system that could support product launches, athlete stories, and community proof without reinventing the calendar every week.
5.8M
social reach
+46%
engagement rate
12
creator formats
Approach
We defined content pillars, built launch and evergreen templates, mapped creator usage rules, and created a cadence that balanced product, performance, and community stories.
Result
The internal team gained a usable publishing rhythm, launch content became easier to produce, and community-led proof showed up more consistently.
Next case study
Vance Finance
Cleaner tracking, sharper audiences, and more useful lead quality.