Challenge
Campaigns were optimized around surface-level conversions, so budget moved toward volume while sales teams still had to sort through weak leads.
Back to work
Paid Ads2024
Vance Finance
Paid media rebuild for a fintech pipeline
Vance needed its paid media account to show which campaigns were producing real pipeline instead of just cheaper form fills.
3.4x
qualified pipeline
-27%
wasted spend
41%
higher lead fit
Approach
We rebuilt campaign structure around buyer intent, tightened conversion events, refreshed offer-led creative, and connected reporting to lead quality signals from the sales team.
Result
Spend shifted into higher-intent segments, sales received cleaner lead context, and reporting became useful enough for weekly budget decisions.
Next case study
Zeno Labs
Positioning, deck language, and design rules for investor conversations.