Challenge
The product was technically strong, but the story leaned too heavily on internal language and left different audiences with different versions of the value.
Back to work
Branding2023
Zeno Labs
Brand narrative for a Series A technology team
Zeno needed a sharper narrative that could work in investor meetings, sales calls, hiring conversations, and early product marketing.
6 wks
narrative sprint
4
audiences aligned
32
deck slides rebuilt
Approach
We clarified the core positioning, rewrote the investor and customer narrative, developed message pillars, and created simple visual rules for decks and web touchpoints.
Result
The team gained a clearer way to explain the product, align leadership conversations, and support fundraising and customer development with one narrative system.
Next case study
Apex Health
Topic architecture, technical fixes, and useful patient-led content.